Impact of calorie labeling on menus Essay Example | Topics and Well Written Essays - 750 words

Impact of calorie labeling on menus - Essay Example It is unlikely that posting the amount of calories that are in food while have a strong impact on diet or they health decisions for the majority of consumers. Some people may have been genuinely unaware of how unhealthy some of the food they were eating was, and as a consequence make a choice towards better eating. However, it is likely that people who do this will be in the minority.There are many different factors which control why consumers purchase different products, with price being only one of these. Other factors include the convenience, the price and the taste. Much of the food that is bought from chain restaurants such as McDonalds and Burger King is bought because consumers desire food that is fast and inexpensive. A study on the effect of showing the calories on menus at McDonalds showed that there was no significant difference in the calorie content of the meals that were brought before and after the changes to the menu were made (Harnack et al. 2008). Another study showed that the inclusion of calorie information on fast food menus in Seattle had no effect on consumption (Consumer Affairs 2011). Often at chain restaurants, the price of the food is directly related to the health, with food that is lower in calories generally being more expensive. Because of this, it is unlikely that making consumers more aware will change their eating habits, as the factors of price and convenience are likely to be more relevant than health.

Mao's propaganda with arts Essay Example | Topics and Well Written Essays - 2000 words

Mao's propaganda with arts - Essay Example Art propaganda was based on the cult of Mao and his unique vision of communist China. As a charismatic leader, he directed propaganda to mass publics and mass media amplified political and social messages. Mao's art propaganda was a product of the more egalitarian, participant forces that emerged in the communist China (Cheek 82). Unlike members of mass cultures, who were almost wholly dependent on their leaders for propaganda, members of the popular culture have gained the ability to initiate messages as well as respond to them. The aim of art propaganda was to remold the individual (Brady 98). Art propaganda was a part of new mass culture created by Mao. On the domestic front, the new government introduced a system of rationing cards to purchase food, clothing, and other scarce commodities essential for everyday living. Curbing and eliminating social ills also loomed large on the agenda, prompting government officials to crack down on black marketeering, religion, and the sale of opium (Cushing and Tompkins 43). In the case of opium, the government imposed stiff criminal penalties, including the execution of suppliers and dealers. By 1951 addiction to opium had fallen off sharply, enabling the government to focus more on the social consequences of drug abuse and on educational and rehabilitation programs for victims and users. The most extreme of this art propaganda was that which went under the name of the new republic and new social order established by Mao (Cushing and Tompkins 45). Art propaganda was one of the most effective and simple ways to influence Chinese society and form national ideals and values. The propaganda was grounded in the needs of totalitarian society to create and exploit mass cultures. Art propaganda flowed from the leader, Mao, to the led, from a few to many, not from many to a few (Cheek 81). Posters and wallpapers were used to educate the peasants in the political process by making them aware of their political power and encouraging them to seize the land and kill their landlords. Following Knight (2002): "He [Mao] recognized and admired the revolutionary potential of China's peasants that had resulted from centuries of feudal exploitation and oppression. He recognised, too, that conditions were deteriorating in the countryside due to the economic effects of imperialism and the political instability resulting from the collapse of the Qing dynasty and the division of China between hostile warlords" (29). In fact, estimates of the number of counterrevolutionaries executed during the early period of Mao's domestic revolution range between 1 and 3 million people, figures that raised the specter of a government-sanctioned reign of terror (Cheek 80). Emotional appeal was made in every major section of art propaganda, and even legal arguments were fundamentally based upon emotionalism. The effort was constantly made to arouse fear and hate of the capitalists, and pity, love, and admiration for the workers and communist regime. A most important phase of this technique was the practice of exploiting idealism. The Chinese

Pre Birth Assessment Reflective Analytical Study

Pre Birth Assessment Reflective Analytical Study I was requested to complete a Pre-Birth Assessment with regards to Case BB. The referral was made by the Community Midwife to the Children and Families Area Team where I was on my placement. The Community Midwifes concerns were BBs age, she already had a child who was under one year, her partner was in prison and the Midwife was further concerned about BBs lack of engagement with the health services particularly ante-natal services. The Midwife was also concerned with BBs emotional state of mind. To consolidate what little information was on the referral I contacted BBs current Health Visitor whereby I was subject to a litany of BBs misdemeanours regarding her care of CA. Although the Health Visitor regarded BBs care of CA as poor I noted that there had been no social work input requested from the Health Visitor and that the Health Visitor had quite a forceful personality. However, I took on board the information the Health Visitor provided with an objective mind. BB is 19 years old and lives in a local authority house in a rural village with few local amenities. The village is not well served with public transport which makes it difficult for BB to access the main town. BBs sole income is benefit based. BB now has two children, CA who is 15 months old and LA who is 3 months old. BBs partner, BA (who is 22 years of age) is at present in prison, serving a sentence for Assault to Serious Injury. BA is not expected to return to the family home until October 2010. BA is the natural father to both CA and LA. My role was to complete a Pre-Birth Assessment with regards to convening a Pre-Birth Conference if necessary. This is in line with the local authoritys High Risk Pregnancy Protocol. My role was also to support and work in partnership with BB and her family in the longer term. The context of my practice was that of a statutory role with statutory responsibilities. Therefore, I had to consider how to support the family by assessing BBs strengths and pressures as well as promote the welfare of BBs child and unborn child and in the wider sense to keep the family together. According to Hothersall (2008) these are principles inherent within the Children (Scotland) Act 1995 which themselves derive from broader principles surrounding the rights of the children and the importance of positive development as the basis for a meaningful life. Further to this Healy (2005) points out that within the practice context it is the legal aspect which has precedence over other aspects of practice. This incorporates the fulfilment of legal duties and responsibilities. The Children (Scotland) Act 1995, as mentioned previously, is the underpinning legislation within Children and Families. This legislation with regards to parental responsibilities was I felt, pertinent to this case. For example, the responsibilities of a parent to a child under 16 are set out in Section 1 of this Act. They are to safeguard and promote the health, development and welfare of the child and to provide appropriate direction to the child according to age. These parental responsibilities were important to consider when completing the Pre-Birth Assessment in response to both BB and her partner BAs capacity to parent. The Getting It Right For Every Child (GIRFEC) (Scottish Executive, 2005) policy was also crucial in my assessment. GIRFEC provides a practice model which promotes holistic assessment and planning for children, centred upon indicators of well-being and as a policy is about intervention as early as possible and provision of the right help at the right time. Within GIRFEC is the My World assessment model which I used to help me complete the Pre-Birth Assessment particularly in relation to BBs parenting skills with CA. I also utilised Getting Our Priorities Right (GOPR) A Guide for Workers in Best Practice (Local Authority Child Protection Web Pages). Underpinning this assessment was Protecting Children and Young People Framework for Standards (Scottish Executive, 2004). Within the context of completing the assessment I was aware of the statutory legal responsibility involved and the requirement to work within the framework of current legislation and policy. During supervision discussion was centred around the issue of care and control from the perspective of my practice based on statutory responsibility. According to Thompson (2005) to ignore control is to run the risk of being ineffective, while to ignore care can lead to potentially abusive and oppressive practice. Further to this Banks (2006) points out that the reasons for many ethical dilemmas and problems stem from the social work role as a public service profession dealing with vulnerable service users who need to be able to trust the worker and be protected from exploitation; and also from its position as part of state welfare provision based on contradictory aims and values (care and controlprotection of individual rights and promotion of public welfare) that cause tensions, dilemmas and conflicts. (Banks, 2006, p.25) As Banks also points out, in practice it is the rules of the agency that define who is to be regarded as a service user and provide the context in which the social worker operates. This, for me reflects that need to recognize the significance of discrimination and oppression in service users lives and for my practice to be ethically sound and develop a participatory approach to my practice. Considering these points helped me formulate how I was going to engage with BB. I had an understanding of my statutory responsibilities from a legal and policy perspective and I had an understanding of my personal and professional values in terms of the tensions caused by care and control. Therefore, I needed to build a working relationship with BB which would allow me to build a theoretical understanding of the interrelationship between the individual and society. (Watson West, 2006, p.13) This would help me complete a meaningful and insightful assessment of BBs current difficulties with appropriate interventions. To complete the assessment, I took into consideration Germain and Gittermans The Life Model of Social Work Practice (1996). Payne (2005) describes this model as a formulation of the ecological systems theory which is based on the relationship between people and their environment. The aim of social work is to increase the fit between people and their environment by alleviating life stressors and increasing peoples personal and social resources to enable them to use more and better coping strategies. Payne further points out that practice must be carried out through a partnership between worker and service user that reduces power differences between them. The environment and the demands of the life course should be a constant factor in making decisions. By utilising Germain Gittermans life model of practice (1996) I was able to create an accepting and supportive environment by describing my role clearly to BB and encouraging BB to give her thoughts about the referral. This elicited background information about her relationship with BA and support networks she had within her own extended family and with BAs extended family. We discussed the birth of her second child particularly in respect of how BB felt she could cope with CA as well as with the new baby. BB identified this as a worry for her as she was concerned that she would not be able to manage. To make sense of this information Payne (2005) describes resources that people have in order to cope. These are self-efficacy, self-esteem and self-concept. BB had none of these emotional resources available to her at this time. Coupled with this she had no self-direction in the sense she did not feel she had any control over her life. To allow me to elicit further information regarding BBs parenting skills I observed her care of CA. The My World model which draws on upon the work of Bronfenbrenner (1979) and encourages practioners to take an ecological approach to the assessment process helped me in this respect. By looking at the three domains of growth and development, what is needed from the people who look after me and my wider world I was able to elicit the positives in the situation and the areas of pressure in relation to the safety, well-being and development of the child. Further to this, attachment theory, which according to Schofield (2002) is primarily a theory for understanding (Schofield, 2002, p.29) was also useful in that although directly seeking to improve the quality of interaction between children and caregivers, the childs sense of security, self-esteem and self-efficacy may also be increased by intervening in the systems around the family, for example providing social support to the mother or funding a place for the child in an activity group. A visit with BA was also organised, who although in prison presented as a significant risk factor due to alcohol consumption and increasing levels of violence, albeit the incidents were not in or near the family home and did not involve BB nor his child. BA was at first uncommunicative which was understandable due to the setting and nature of the visit. Trevithick (2007) suggests that asking a range of different questions is central to interviewing however, before asking a question we must be interested in the answer. (Trevithick, 2007, p. 159) By careful use of open and closed questions I was able to draw out BAs views on the assessment and gain some sense of a working relationship with him. However, what really opened the conversation was when I commented on how CA looked very like him. BA then started to talk about CA and how he was looking forward to the birth of his next baby. During the course of the visit I was able to understand how BA supports BB by allowing her the freedom to take care of CA while he did the cooking and looked after the house. BA went on to explain that his relationship with BB was sound but that he was aware he had let her down badly particularly as she was pregnant with his second child. BA was aware that he had missed a lot of CA growing up and he did not want this to happen with his second child. BA was also open about the circumstances leading to his arrest and he admitted that it was due to a feud between two different villages that had been going on since school. BA confirmed that the whole thing was stupid and that he now realised he needed to grow up. Taking into account the information gained and observations made during my visits with BB, CA and BA I was able to start to make sense of their environment, their strengths and pressures and the roles each of them had within the home and their community. Intervention at the initial stages of the process was I believe successful with regard to forming a working partnership with BB and to an extent with BA. Further visits with BB drew further information regarding informal support networks which in the main was her mother. BBs mother was a source of practical support and advice and they were in contact daily. BB described her mother as her ear. Permission was sought from BB to meet with her mother. BBs mother was keen for her daughter to gain support from social services as she realised how difficult her daughter was finding things at this time. To complete the assessment and take into account risk factors and strengths I had to analyse and reflect on the information I had gained. According to Helm (2009) this information needs to be analysed before an understanding is developed which allows a judgement to be formed which can lead to an appropriate decision or action. Calder (2002) further offers a framework for conducting risk assessment by assessing all areas of identified risk and ensuring that each is considered separately e.g. child, parent, and surrounding environment each worrying behaviour should be assessed individually as each is likely to involve different risk factors. To counteract the risk factors present family strengths and resources should also be assessed, for example good bonding, supportive networks. After a thorough analysis and supervisory discussions I recommended that a Post-Birth Multi-Agency Conference not be convened. However, I recommended that a further assessment take place when BA returns to the family home and a Post-Birth Multi-Agency meeting to discuss future interventions be arranged as I was aware that the birth of the new baby could be a future pressure on BB. In line with anti-oppressive practice and partnership working, I discussed both the assessment and recommendations with BB and by letter with BA. Both were given the opportunity to put their views across and both were happy to continue to work voluntarily with the department for the present. The reasons behind my recommendations were that BB although socially isolated had a strong supportive network with her extended family and BAs extended family. Further to this BB has a close and supportive relationship with her mother whom she sees every day. According to Hill et al (2007) a vast array of research shows that parents in poverty, or facing other stresses, usually cope better when they have one or more close relationships outside the household and these are activated to give practical, emotional or informational support. Most often this is informal but, for isolated parents access to family centres or professionals including health professionals can make a great difference to both the parents and the social and emotional health of children. (Barlow Underdown, 2005) With regards to CA, BB had a good bond with her daughter and was quick to attend to her needs. BB also had a routine in place for CA regarding mealtimes and naps this also included a bedtime routine. CA was reaching her developmental milestones (Source: Sheridans Charts). CA had age appropriate toys and had the freedom of the living area. BB had erected a baby gate to stop CA from gaining access to the kitchen and the stairs. However, since CA started walking, BB has to continually keep an eye on CA due to the open fire and hearth in the living area which is proving stressful for BB. Immediate interventions included obtaining Section 22 funding to purchase a safety fireguard and information was obtained regarding BB making applications for Sure Start and Healthy Eating Grants. These applications were successfully made by BB and allowed her to purchase essential items for the new baby. BB had highlighted this as a worry for her as she was struggling financially. Working in collaboration with the Community Midwife arrangements were made for BB to make the trip to the clinic on alternate weeks when her benefits were received. The Community Midwife visited her at home the other weeks. I believe I managed to build a positive working relationship with BB. According to Wilson et al (2008) relation-based practice is the emphasis it places on the professional relationship with the service user. The social worker and service user relationship is recognised to be an important source of information for the worker to understand how best to help. In order to make informed decisions and critically evaluate practice, reflection and analysis of information should embrace all sources of knowledge which have to be drawn upon. Further to this, a potentially more informative, relationship-based and reflective response would be to articulate the service users feelings by which the service user can acknowledge their own responses to the situation. As Fook (2002) points out: Reflective practioners are those who can situate themselves in the context of the situation and can factor this understanding into the ways in which they practice (Fook, 2002, p.40) Banks (2006) also indicates that part of the process of becoming a reflective practioner also involves being aware of ones own position of power and how dominant discourses construct the knowledge and values we use to describe and work with situations and practice. This has been discussed in supervision with regards to BBs Pre-Birth assessment and to visiting BA in prison. It is difficult to evaluate whether aspects of my work were effective or not. However, in supervision we discussed how keen BB was to gain support and seemed to appreciate the partnership approach. This was discussed in relation to Hill et als (2007) research and Barlow and Underdown (2005). Small aspects of my intervention, such as the provision of the safety fireguard were described by BB as a godsend and she was proud to show me the baby items she had purchased on receipt of the grants. Discussion in supervision also centred round the next stage of intervention which was after the baby was born. I discussed with BB the opportunity for CA to attend a local authority nursery one day per week. This would help CAs social and emotional development and at the same time allow BB to spend time with LA. This referral was successful as was gaining the services of a volunteer driver to transport CA. However, CA has only just started at the nursery and therefore difficult to gauge if this referral has been effective. Reflecting on my work overall, I should probably have explored more with BB her social isolation and worked on strategies to get her more involved in the community. Further to this resources in this village are non-existent and the parenting groups which were suitable were not available locally. BB was interested but location of the Family Centre and lack of public transport negated this. I enquired with regards to Outreach Work but this was not available. Discussion with other colleagues in the team reflected the same theme regarding facilities for the outlying villages. Further discussion in supervision raised for me the difficulty of maintaining empowering and anti-oppressive practice within this context as assessment should be needs led not resource led. 2,979 words

Theodore Roosdevelt: 26th President Of The United States (1901-1909) :: essays research papers

Theodore Roosdevelt: 26th President of the United States (1901-1909) Theodore Roosevelt was an energetic and dynamic leader who gave the nation a square deal. During his presidency to a position of internatio nal leadership. Roosevelt belonged to an aristocratic New York family. He attended Harvard Univerity. Theodore Roosevelt fought in the Spanish-American war with the Rough Riders at the battle of San Juan Hill. He had served as police commissiores of New York, assistant secretary of the navy, governor of New York, and vice president of the United States. When president McKinley was assassinated on September 14, 1901, Theodore Roosevelt became, at the time, the youngest (43 years) president in hist ory. The president saw himself as a man of the middle who would meditate the struggle between capital and labor. He said that business must be protected against itself and he tended to favor regulatory commissions that provided nonpartisan supervisi on by experts of business practices. As president he succeeded in getting additional authority over the railroads for the interstate commerce commission. He was also instrumental in the passage of the meat inspection act and the pure food and drug act. Ro attitude toward the poor and towards the labor movement was that of an enlightened conservative. He supported many labor demands such as shorter hours for women and children, employers' liability laws and limitations on the use of injunctions against workers in labor disputes. In reform, Roosevelt wanted gradual change. He moved in the direction of the reformers and ended up as the candidate of the progressive party in the Bull Moose presidential campaingn in 1912. He had broken with the Repub lican party. In 1907 immigration reached its all-time high 1,285,000 in one year. Theodore Roosevelt said, "There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have ro om but for on language here and that is the English language, for we intend to see that the crucible turns our people out as Americans, of American nationality; we have room for but one soul loyalty, and that is loyalty to the American people." Ro l ed the United States into continous armed interventions in the caribbean. In 1906 an insurrection in Cuba caused the United States to intervene in its affairs. The American government withdrew its power when ordr was restored. In the Philippines c ivil government was put into operation, and a communications cable was laid across the Pacific. Roosevelt intervened in the war betwwen Russia and Japan. He invited the Russian and Japanese governments to send peace commissioners to America where a

Playa Dorada Upload Essay

Goals of expansion strategy The goal of Douglas Hall, which is currently in charge of creating an expansion strategy for Playa Dorada is to create a new expansion strategy in long term which may be by creating new facilities for people using tennis courts and increase the efficiency of the actual existing tennis courts by modifying or optimizing playing hours or pricing of the courts. Additional to this Hall needs to satisfy all parties existing at Playa Dorada, including the following departments: -Research operations / low investment, easy to manage -Marketing Sales / new tennis club house, lounge and shop -Finance / cash flow and ROI -Development / blending into nature and exotic architecture -Create an expansion strategy quickly -Satisfy all parties Offered adjustments and solutions in the case -Readjust pricing strategies -Build new courts Problem definition internal and external -guest expect to double soon -increasing demand of tennis activities – not being able to keep the upholding trend -land limitation for additional courts -primary: capacity fulfilment and pricing structure -overcrowding can result in decrease of sales in houses -satisfy all parties needs The problem of Playa Dorada internally and externally are the facts that the demand for the tennis courts is growing steadily and intensively. The amount of guest wanting to use the available tennis courts is forecasted to double  the next years. Therefore the existing tennis courts cannot keep up with the raising trend of using tennis facilities at the Playa Dorada beach resort, which can result in unsatisfied guests, because they cannot use the desired tennis facilities during their holidays. Being unsatisfied guests can want to change the resort for holiday in the following holiday seasons because Playa Dorada is overcrowded and desired activities cannot be done. In addition to this the tennis courts are mainly utilized by guests that are visiting the resort for the second and third time. Guest that are at Playa Dorada for the first time usually prefer to use the beach as a major tourist attraction rather then play tennis or golf at the resort. Another issue that exists is the limitation for additional tennis courts. The demand for more tennis facilities could be stilled by building new tennis courts. The problem is that there is only space in order to build only four additional tennis courts which might only help in the short term of stilling the growing demand as forecasts are expecting continuous growth. The efficiency usage of the actual tennis courts is another problem as those usage seems not to be maximized in terms of capacity. The currently existing tennis courts are usually available around 8am in the morning and with the sun going down in the evening. Too many guests are the general issue. Additionally the pricing structure might be resettled in order to still the demand for the available tennis courts. The existing high amount of guests and being overcrowded in some departments at Playa Dorada Inc. can result in a decrease of sales in Playa Dorada’s main profit activity, the sale of villas on the resort. Not dealing with the high demand of guests, and trying to satisfy all needs can result in huge losses and decrease of ROI for Playa Dorada as their villas need a huge investment to be build. This could cause a general existing issue for the whole Playa Dorada Inc. At least there exists the issue of satisfying all parties and departments inside Playa Dorada as long as they do not have the same expectations. All departments have different priorities and Hall needs to identify the most relevant ones and to find compromises for all parties included. Customer Analysis -families with kids -income more than 125000$ a year -9-10 days resort vacations -customer play tennis during morning hours and late afternoon -customers usually play one hour -prefer clay courts -prefer less humidity and good climate The customers of Playa Dorada Inc are in general families with one or two kids with parents that have the average income of 125000$ and belong to higher positions in companies or organizations such as managers. In average those families spend about 9-10 days at the beach resort in spring or winter. According the tennis courts the customers usually prefer to play not more than one hour in the morning around 9-11 am or the late afternoon 4-6 pm which are the preferred and most desired playing hours. The grown up customers which are usually the parents within the families are the main clients for the courts, providing most profitability. Those customers prefer clay courts as they are not as hard as the rubber latex ones. Many clients like to refuse from the rubber latex courts as it might hurt their bones. Company analysis Strengths (Ranked from 1 strong to 6 less important) -brand image well known for quality and in general – brand awareness (2) -many activities in resort as tennis golf and so on (4) -Good location tourist destination for holidays (3) -steadily high increasing demand of facilities and high interest of clients for the Playa Dorada in the last few years (1) -74% of guests well educated (6) -clients with high income (5) PD is already having a strong brand awareness among customers. The resort is known for being a luxurious place for well educated people with a higher then average income. PDs beach resort focuses on this people and creates a community for well educated and high income people. Many guests like the weather and the activities the resort offers and for this reason they buy accommodations or return to the resort in the following years. In addition to this the resort is located in Boca Raton, Florida where the weather is  good during the winter season and American families can travel there quite fast without long flights to tropical and exotic places. Therefore the demand for PDs beach resort is steadily growing what is another strength for the company as it provides temporary safety in visitors and allows to forecast that at least the amount of clients should not decrease in the short term. At least the high income of clients allows higher prices and provides clients which are more willing to spend money during their holiday period. Those clients arrived to spend their money in order to recover and have a nice time at the beach resort. Weaknesses (Ranked from 1 strong to 8 less important) -being unable to deal with increasing demand already (1) -in summer courts are not fully used (4) -no possibility to play at darkness (5) -no courts available during most desired playing hours 9-11 am and 4-6 pm (3) -players playing more than one hour with the usage of discounts, blocking courts for others (6) -fees from maintenance costs of preferred clay courts (7) -fees from maintenance and services for housekeeping (8) -intensive advertising and promotion of tennis activities (2) The weaknesses the resort is facing are big disparities in the amount of clients during summer and winter periods as well as a lack of usage of the tennis courts during the summer period. Secondly the usage of the courts in the winter period is overcrowded what results in unsatisfied clients. The usage of courts is limited, playing in hours of darkness is not possible and the pricing structure for the plays is not actual to the existing demand. Fees of maintaining the houses and clay courts are high. Additionally the marketing strategy of advertising and promoting the tennis courts is not on time anymore as the courts do not have to be advertised anymore. Opportunities (Ranked from 1 big to 6 low) -popularity of tennis is growing in general as trend sports (5) -tourism in Florida steadily growing (4) -continuous increasing demand of PD and growing brand awareness at customers (2) -increasing demand of guest and buyers (1) -automatization of labour providing more efficiency, lower labour costs and higher margins (6) -budget used for advertising tennis courts can be used more efficiently (3) The opportunities of Pc are the fact that the whole tourism industry in Florida is steadily gaining popularity and is continuously growing. Additionally to this the demand of tennis courts is growing as tennis seems to be a trendy sport at this times. When PD will be able to fulfil the needs of customers according attractions in PD a good future for the profit of the organization can be existent. In addition to this margins can be increased by automized labour which can decrease labour costs. At least the budget of advertising the tennis court can be cancelled in order to use the money more efficient in another investment. Threats (Threats ranked from 1 big to 8 low) -overcrowding of facilities (2) -being unable to satisfy clients (1) -falling brand recognition (destruction of PD) and amount of clients (4) -no sales of housing (3) -no ROI (6) -high disparity of guest between summer and winter time (5) -substitutes available outside the resort (8) -continuous advertising might higher demand even more (7) Playa Dorada might have to face many dangerous threats in future, when not dealing with the issue of overcrowding at its sports facilities in the resort. Staying overcrowded and not satisfying customers needs like providing tennis courts might result in a falling brand awareness of PD and a loss in clients. This loss in clients would be highly dangerous because the sporting facilities are mainly used by returning clients to the resort. Clients that spend their first time at the resort prefer spending their free time at the beach rather than do active sports. Without satisfied returning clients sports facilities might be completely unused what would result a big decrease in ROI and increase cost for the whole organization. In addition to this, spoiling its reputation of being a luxury and good place for people to spend their  holidays in would result in a lower demand for clients that might buy housing at the PD beach resort. This would cause a giant loss in the company’s biggest profit department and the huge investment of building houses would not pay off. The existence of the whole PD resort would have been challenged. Another threat PD could face is a bigger disparity of clients during the winter and summer period. With a new investment in new tennis courts the demand in the high season might be filled but in the low season even more facilities might be unused and useless. Therefore it would be questionable if the investment would pay back for the new courts. Without building this new courts in the resort the high demand might shift to other tennis courts outside the beach resort. Clients might be desperate to play tennis and not getting any courts and change to another provider outside the resort that is less problematic. Once the clients have gone and will be satisfied, the possibility that they will come back is rather small. Therefore the loss of clients might be very expensive for the tennis courts department. Recommendations Short term -build lights at existing courts to provide playing at night -avoid discounts at pricing to not encourage people to play longer -higher prices as demand is very high in order to increase profit and ROI and lower the amount of clients -higher prices during rush hours of tennis courts -stop with advertising the tennis courts, advertise other sports facilities as golf In the short term Hall needs to increase the efficiency of the already existing tennis courts. This might happen with the building of lighting at the tennis courts so that some clients that want to play tennis might play it in the hours of darkness. Installing lights is an investment but it does  not take much time compared to building new courts and is rather small. In addition to this all discount strategies have to be cancelled as PD does not want clients to play more than one hour but to increase profits and ROI of the tennis courts already existing. Another issue is that the more clients can play during one day the satisfied the mass will be. In opposite the prices for renting the court for a second hour might be slightly higher. This will make clients not even think about playing another hour just because it is cheaper. Furthermore clients will still be satisfied as they already have played on the courts this special day. If necessary it is possible to advice them to play for a normal price at hours where the courts will not be fully used. Another increase in pricing should be made during rush hours of playing at the tennis courts with the reason that this times (9-11 am and 4-6 pm) are the most popular among clients. Clients that really consists on playing at those hours will be more willing to pay. Finally the advertising for the tennis courts has to stop because the courts are already facing a too high amount of customers in the high season. The marketing strategy may be modified to advertise the courts at low season by for example providing different tournaments or events at the tennis courts (further information see long term strategy). Long term – tournaments and events in low season (tennis courts might be used differently) – build two new tennis courts to answer the demand – you can explain your potential clients that you are reacting to their expectations it might show them that investing in PD beach resort is reasonable – find another facility in the beach resort which needs to be promoted or use the money from advertising for other investments as new tennis courts in new  regions – if still needed after all the actions because of very high demand, build new courts at another locations of the park – if locations might be far away you can provide transport services (golf cars) in order to bring your clients to the new tennis courts As shortly described in the short term strategy, in the low season more clients can be attracted to the usage of the tennis courts by providing different tournaments or events on the ground of the tennis courts such as different games for kids or tennis tournaments. The advertisement of the tennis courts itself has to stop and to be modified in order to not attract too many clients as their expectations cannot be fully satisfied. Advertising should promote another sports activity in the resort that might need more clients or at least promote the events or tennis at the tennis courts in the low season in order to attract customers when they are needed. In addition to this techniques two more tennis courts have to be build in the area that is already provided in order to cover the forecasted raise of clients in the next years. The building of more tennis courts right now is not necessary as it is hard to forecast how pricing, advertising and lightning at the courts described in the short term strategies will influence the demand for tennis courts in the long term. The building of two new tennis courts can be used as a marketing strategy in order to show clients that PD is solving the issue of too many clients at the tennis courts that will create a feeling of safety in potential customers of houses showing them that this is the right place to invest in houses. If there still will be relevant increasing of clients at the tennis courts, new clay courts might have to be build in another location of the PD beach resort. In order to make the new courts attractive to the clients as they might be  far away from the current tennis courts, PD might provide a transport service for clients to drive them to the new tennis courts with for example with small electrical vehicles as golf cars. The transport services might be cheap to not distract clients and just cover the cost of installing the vehicles and maintenance. If the demand for this transport services will be unexpected high it might be turned into a profit activity and expanded through the whole resort.

Intercontinental Hotels Group

Intercontinental Hotels Group (IHG), formerly Bass PLC, was founded in 1777 by William Bass, when he established a brewery in the English town of Burton-on-Trent. The year 1876 was a landmark year for Bass, when it was recognized as the largest brewery in England. Even more notably, it was also this year that Bass’s red triangle trademark became the first trademark to be registered in England. During the 1960s, Bass made two strategic and significant mergers. In 1961, Bass merged with Mitchells & Butler, becoming Bass, Mitchells & Butler. In 1967, Bass, Mitchells & Butler merged with Charrington United Breweries to become Bass Charrington Ltd [30]. The year 1970 marked Bass’s entrance into the world of hospitality, as it purchased about 50 hotels from the oil giant Esso [31]. These hotel holdings became known as Crest Hotels. Renamed Bass PLC in the early 1980s, the company’s leisure subsidiaries, including its hotel division, â€Å"contributed substantially to Bass’s growth and profits† [32]. In 1988, Bass made the first significant international move into the hotel industry by acquiring the international assets of Holiday Corporation outside the United States, Canada, and Mexico for $ 475 million [33]. The year 1989 saw the advent of legislation on the brewing industry through Beer Orders. Through Beer Orders legislation, the government sought to limit the vertical integration within the brewing industry by limiting the number of pubs a brewer could own [34]. Bass’s response was to continue to focus on and develop its international hotel business. Therefore, on August 25, 1989, Bass made a monumental decision to purchase Holiday Corporation’s flagship Holiday Inn chain for $ 2. 23 billion. Included in this purchase were 1,410 franchised Holiday Inns and 177 company-owned and – managed Holiday Inns [35]. Founded by Kemmons Wilson in 1952, Holiday Inn quickly grew into the largest lodging corporation in the world. A 1951 road trip to Washington, D. C. , with his wife and five children had convinced Wilson of a great need for a brand – name hotel/motel that families could trust anywhere they traveled. Importantly, Wilson was aware of the coming construction of a $ 76 billion federal interstate highway system and planned to take full advantage by building Holiday Inns alongside it. His foresight paid off as the interstate highway system popularized travel from coast to coast. â€Å"It has been said that what John D. Rockefeller did for gasoline and Henry Ford did for automobiles, Kemmons did for lodging: standardizing a product and making it available to the masses at a reasonable price anywhere they went† [36]. When Bass purchased Holiday Inn, the chain was in the midst of a decline due to aged properties and poor services. Additionally, the hotel industry was seeing great growth in budget hotel chains such as Hampton Inn. To counter these issues, Bass began a $ 1 billion renovation project for the Holiday Inn brand, launched its own budget hotel chain called Holiday Inn Express in 1991 to add a complementary brand in the limited – service segment, and launched its high – end Crowne Plaza Hotels in 1994 to move the group into the upscale market [37]. It entered the profitable U. S. upscale extended–stay segment with the introduction and development of Staybridge Suites by Holiday Inn in 1997 [38]. With the money raised through the sell-off of various retail businesses, Bass outbid Marriott International, Patriot American Hospitality, and Ladbroke Group to acquire the Intercontinental hotel chain from Japan’s Saison Group for $ 2. 9 billion in 1998. Included in the acquisition were Intercontinental’s 211 hotels in 77 countries [39]. Thomas Oliver, then chairperson and CEO of Bass’s hotel division (Holiday Hospitality), summed up the acquisition well when he said that Intercontinental provides an â€Å"excellent geographic complement to Holiday Hospitality’s current structure and gives us a broader portfolio of brands spanning the midscale and upscale markets around the globe. The purchase . . . is consistent with our strategy of growing Bass’s business in markets which offer long – term growth opportunities† [40]. On June 14, 2000, Bass severed its 223 – year – old tie to the brewing industry when it entered into an agreement to sell its beer brewing division to Interbrew for $3 billion [41]. Along with Bass’s sale came the cessation of its name and, on June 28, 2001, Bass officially became known as Six Continents PLC [42]. On October 1, 2002, Six Continents announced that it would be demerging the group’s hotels and soft drinks business, Britvic (to be called Intercontinental Hotels Group PLC) from the retail business (to be called Mitchells & Butlers PLC) [43]. This separation process was completed on April 15, 2003, and Intercontinental Hotels Group PLC (IHG) became a distinct, discrete company. In December 2003, the midscale extended – stay brand Candlewood Suites was added to IHG’s portfolio. The new brand complemented the existing Staybridge brand and increased IHG’s U. S. system size by an additional 109 hotels and 12,500 rooms. In April 2004, IHG introduced Hotel Indigo, a hotel brand developed primarily for conversions, to fit a variety of markets in preferred locations. The new brand was designed as a lodging alternative for the traveler seeking a refreshing hotel experience, not just a hotel room. IHG announced the disposal of 100 percent of its holding in soft drink company Britvic in December 2005. The total proceeds received from the disposal of IHG’s entire interest in Britvic were ? 371 million. The disposal of soft drink assets allowed IHG to focus on being purely a hotel company [44]. Intercontinental is the world's first truly global brand that has put the knowledge and understanding of each destination at the core of its business. The brand is deeply rooted in a mosaic of cultures and landscapes that define our world. Thanks to its unique heritage, Intercontinental is able to go out of its way to enrich guest stays with authentic experiences that make their world feel bigger. To fulfil this promise, the brand launched a programme to encourage the sharing of local knowledge so guests get more out of their stay. The Intercontinental brand is currently enjoying unprecedented growth, with 63 projects in the pipeline. There is still significant opportunity to expand, especially in high-demand city centres and under-penetrated resort locations. Each Intercontinental Hotel development is unique and indigenous to its location, and attains landmark status in the locale that it touches. The Intercontinental Boston won â€Å"Development Project of the Year† at the Americas Lodging Investment Conference in 2007, owing to elegant design and insightful use of the historic waterline. The Intercontinental Nanjing, currently under construction, will soon stand as one of the tallest hotels in the world. Intercontinental Hotels & Resorts' unique market positioning provides many performance advantages. Resting between upper-upscale and luxury, the Intercontinental brand has greater rate elasticity within both market segments without the typical expenses. So guests experience a luxurious atmosphere while the hotel operates with upper-upscale service – the perfect balance for guests and owners alike. IHG’s success is built upon its commitment to matching owners with the right brands in the correct markets. Intercontinental was among the earliest international hotel chains to enter the Kazakhstani market. IHG operates hotels in three different ways – as a franchisor, a manager and on an owned and leased basis. The business model focuses on managing and franchising hotels. Franchising is the largest part of the business: over 3,800 hotels operate under franchise agreements. IHG manages 624 hotels and owns 16 hotels worldwide (less than 1% of the portfolio). The strategy of Intercontinental Hotels Group is to build the hotel industry’s strongest operating system focused on the biggest markets and segments where scale really counts. IHG’s operating system is made up of all the things it does to drive demand for its brands. This includes advertising and marketing campaigns, 10 global call centres, 13 local language websites, an 8,000-strong sales force, Priority Club Rewards – the world’s largest hotel loyalty scheme which has 48 million members – and all the advantages that IHG’s global hotel distribution and scale brings to brand awareness. One of the points highlighted in the list of strategic priorities of IHG along with such aspects as improving the performance of the brands and generating excellent returns from the hotels is strengthening the organisation through investing in people. The activities IHG supports are aligned with its corporate values and Winning Ways. IHG’s Winning Ways are how the staff members behave every day – a set of behaviours based on values that are helping the hotel chain to become one of the very best companies in the world. They reflect the values that were developed through research with the employees across the world into how they behave at work every day – and how they want the people they work with to behave. The Winning Ways provide a strong sense of shared purpose, and are critical to driving the business performance forward, as well as making each hotel of the chain a great, enjoyable place to work. IHG’s Winning Ways include the following points: Doing the right thing. Everyone engaged in providing services for guests and fulfilling managerial functions must keep promises and must not let people down. They also ought to take responsibility and take decisions even when they’re difficult. Showing care. It implies treating people as individuals, looking and listening for the little things that make a difference and using the own experience to find new ways to deliver great service. Aiming higher means putting hearts into learning new things, challenging and encouraging each other and always looking for ways to improve. Celebrating difference. Every member of IHG should welcome different perspectives and listen to everyone’s ideas, be respectful of all cultures, look to learn from others and play an active role in the communities in which IHG operate Working together. Everyone in the team must work hard to develop excellent working relationships with colleagues, think about what they do and how it might affect others and trust and support each other. Part of the IHG’s commitment to responsible tourism is creating opportunities for local people, preserving local customs and traditions and introducing guests to local cultures. With operations in more than 100 countries across six continents, ensuring that each hotel operates responsibly in local communities is a key priority for the company’s management. Given the economic downturn, focus this year has been on maximising the benefits the hotels bring to local economies via direct and indirect employment, taxes paid, local purchasing and donations to community projects [45]. In addition to their corporate efforts, IHG hotels are also involved in their own right with their communities through in-kind donations, grants and volunteering programmes. Hotels’ grassroots level activity is now surveyed as part of Green Engage. The company trains potential employees in their communities and work with local and regional Chambers of Commerce and trade and industry associations to support workforce development. In China, for example, it has launched an innovative public/private partnership, the IHG Academy, with renowned educational institutes in the region. With the first launched in Shanghai in June 2006. These Academies now operate in 11 locations, are supported by 25 partners in the region and in December 2009 had 5,000 students enrolled on one of these programmes. IHG also works with other companies and government bodies to identify and address workforce issues in the countries where it has a substantial presence. Owing to such issues as working conditions, skills shortages, infrastructure development – particularly in developing countries – on which the hotels need to focus in order to provide local economic opportunities. This is why two key policies for Human Rights and Supporting Communities have been put in place. IHG has detailed Group-wide policies on key Corporate Responsibility (CR) issues, including: code of ethics and business conduct, environment, human rights and community. Environment. IHG understands its responsibility to respect the environment and manage its impacts for the benefit of the communities in which it operates. IHG commits to measure, manage and innovate. Human rights. IHG supports and protects human rights within its sphere of influence. As a responsible company with operations in nearly 100 countries, it believes that strong ethics and good business go together and is committed to complying with the laws and regulations of the countries and jurisdictions in which it operates. To demonstrate its commitment in this area the company: †¢Supports the protection of human rights, particularly those of the employees, the parties with whom it does business and the communities within which it operates; †¢Respects its employees’ rights to voluntary freedom of association, under the law; †¢Provides a safe and healthy working environment; Does not support forced and compulsory labour or the exploitation of children; †¢Supports the elimination of employment discrimination and promotes diversity in the workplace; †¢Provides remuneration, wellbeing consideration and tools for growing careers for the employees; †¢Promotes fair competition and does not support corruption; †¢Conducts its busin ess with honesty and integrity in compliance with applicable laws; †¢Will develop and implement company procedures and processes. Supporting the communities policy. IHG has a corporate commitment to be actively involved in local community issues. The chain has a clear mission that guides all its charitable endeavours: to support global efforts that represent the business goals of IHG and to give back and thank the communities in which it operates. IHG provides great opportunities and experience which helps staff progress. The hospitality industry does not just employ receptionists and room attendants. To keep any large hotel operating round the clock takes a diverse team of highly skilled specialists with backgrounds ranging from accountancy to IT. Therefore maintaining its position as the world’s largest hotel group means IHG can offer more opportunities to develop a career in many different directions. â€Å"IHG is the biggest hotel group in the industry, providing staff with lots of career opportunities. Already I think that the skills that I have gained through working with IHG have given me a better platform from which to launch a successful career† says Mike Li, IHG Academy graduate. A Holiday Inn hotel’s employee asserts, â€Å"IHG offers opportunities to people who aspire to gain experience and develop their profile in an ndustry that is truly international† [45]. To make sure that all of its members share a common purpose of â€Å"creating great hotels that guests love† and are engaged in achieving it, IHG has made a commitment that will create an environment and culture where they can give their best and make a difference. It is called â€Å"room to be yourself†. People may al l work for different brands, speak different languages and like different things, but all of them are passionate about something. Whether an employee’s passion is karaoke or canoeing, IHG promises to provide an environment so that he/she can bring the same amount of energy and the unique personality to work. IHG admits that it is their people who drive the success of the business, so the company invests in their skill to allow them to improve and progress to a more challenging and responsible position. To help the staff to do this IHG offers a range of training programmes designed to develop their potential from the moment they become a part of the IHG team. A range of functional training and leadership development initiatives covers Revenue Management, Sales & Marketing, Housekeeping, Maintenance and Supervisory Leadership. IHG also takes advantage of the online training programmes developed in partnership with the Hospitality Research Institute. In 1966 Professor Chase (Ithaca, New York) who has been associated with the School of Hotel Administration since 1962 undertook development of the first â€Å"management game† for hotel administration. The result of this effort was the Cornell Hotel Administration Simulation Exercise (CHASE). Professor Chase’s course responsibilities involved property management, information systems, accounting, finance, and business strategy. In addition to teaching undergraduates, he has been active in the School's Professional Development Programme (PDP). This programme serves the needs of industry practitioners from around the world in multiple endeavors. IHG is the first hotel group to develop and conduct an online version of the renowned Cornell Hotel Administration Simulation Exercise (CHASE). According to Cornell Professor Daphne Jameson, â€Å"The ever increasing globalization of the hospitality industry and movement of people across international borders heightens the need for intercultural education and training. However, few intercultural training materials have a hospitality focus, and customized instruction is costly. The tool presented helps reduce cultural barriers by providing a low-cost, hospitality-specific intercultural simulation that hospitality practitioners and educators can use with a wide variety of audiences. CHASE has helped companies and non-profit organizations analyze communication problems and develop solutions, for instance, assisted individual hotel companies and tourism organizations in Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and the Ukraine in comparing communication strategies and designing effective websites [45]. Senior Leadership Programme offers a structured route to developing the competencies required f or top-level management. The programme offers psychometric assessment and course content delivered by leading university academics that is focused on connecting with individual corporate, personal and career goals. IHG is also the only hotel group that offers assessment centres across the world to help high performing individuals in corporate, executive and supervisory roles move on and up to the next level. The most important promise that IHG gives to each and everyone who works for it is room to grow.

Canadian Strategy of Economic Development Essay Essays

Canadian Strategy of Economic Development Essay Essays Canadian Strategy of Economic Development Essay Essay Canadian Strategy of Economic Development Essay Essay In this article the research workers have used secondary research and they have conducted intrevies and triangulation. They have emphasized that the colonialization has greatly affected the growing of Canada and the people nevertheless want a more tradionally and culturally grounded foundation. The autochthonal people think that they have right to keep their political. economic sciences and societal systems. The prevalent conditions are really bad as they people have a batch of wellness and educational jobs. The article explain that the Canadian are presently prosecuting a scheme of economic development with a societal entrepreneurship as their nucleus activity. The paper has in a really sound manner defined the jobs of the people and what they want. They say that economic development can be achieved by 4 ways foremost by holding greater control of activities on their traditional lands. They should be more ego determined and put an terminal to dependence on ego sufficiency. They should continue and strength their traditional values and use them in economic development and their should be improved socio-economics fortunes for persons. The research worker have tried to reply the inquiry whether the autochthonal people have the power for economic development. The say that they do hold the power and presently followed three wide position foremost modernisation in which boulder clay 1960 they used to follow the way of first universe states but it was useless after 1960 when most of Latin America failed. Second position was extremist position which stated that everything is go oning cause of the First universe War nevertheless both these positions when applied in existent universe were unlogical and the consequences gained from them were besides non fruitful. Third was the ordinance position which is a new attack to development that accent eventuality. They explained that the universe has moved off from the construct of ‘0Invisible hand’ of absolutely working market they believe that everyone is working for their ain benefit so the presence of a authorities is necessary. The job with this position is that Scott stated that â€Å" Regulation theory does non prefabricate the exact nature of a peculiar manner of societal ordinance each part can be regulated by a multiplicity of ways. PECK AND TICKBULL ALSO STATED THAT â€Å"THE MODES OF REGUYLZATION IS BASED UPON THINGS AS HABIT. societal norms. enforceable Torahs and province signifiers. The research worker stated that they provided the people with a questionnaire in which they were asked to choose in or choose out. The people chose â€Å"Opt In† in which the people were ready to practicable in the planetary economic growing and were ready to take the necessary stairss. In the article the research worker besides pointed out that the land claims and economic growing can be both solved by authorities policy and development schemes of enterprisers. There could be more research in which they could inquire the positions of the people as to what they think should be done. More of primary research should be taken topographic point as secondary informations becomes outdated after some clip period. More future research csan be done as to how more investors form other states could be attracted to Canada. Whether their cultural is one that is welcoming and the nature of the people. More research should be done as to what roles authorities should play to do the people ready to travel along with its policies. In tbhe End there were a batch of incidents which were related as to what determination the people and the authorities faced and what determination were taken. In the decision they have stated that they have decreased their function and intervention in the lives of the people. More authorization is given to the people so that the societal economic sciences aims are achieved and how other economic systems like them can take step like them in order to be more socially economic growing autochthonal economic systems.

Halliburton Essays

Halliburton Essays Halliburton Essay Halliburton Essay The company has gone through some negative publicity for exercising developing questionable business practices that have Impacted the American sprayer. In this paper I will evaluate Hallucinations planning approaches, analyze the influence of their corporate structure and their management initiatives. According to the Hallucination website (2009), the company consists of two divisions: Drilling and Evaluation and Completion/Production. Drilling and Evaluation provide its customers with an array of services that include: Abroad fluid services, Sperry drilling services, security drill bits, Hireling and Perforating services and Landmark and Project management. On the other hand, the completion and production dolls ancestress on delivering production enhancement services such as cementing, intervention and completion services. With so many responsibilities, Hallucinations management style and initiatives must be socially responsible and professionally aligned with its mission. In order for Hallucination to be successful, the company must have effective planning strategies that work. Hallucinations key to effective planning lies on their ability to keep their employees safe, employing its people according to their capabilities and developing technologies and financial Initiatives that bring confidence to Its customers. Furthermore, Hallucinations planning initiatives derive from several job performance initiatives. These include: the done right index, customer cost of poor quality, and customer non-productive time programs. With these checks and balances, Hallucinations ultimate goal Is to provide Its employees and customers with zero health, safety environment incidents, zero cost of poor quality and superb customer satisfaction. Additionally, in order to meet long term goals, the company has a board of directors that are responsible for reviewing long term strategic and business plans annually. : Hallucination requires directors, employees and agents to observe high standards of 1 OFF Dustless Ana personal tenets In ten conduct AT tenet outlets Ana responsibilities e company believes that employees must have a high degree of decorum and should not take unfair advantages, through manipulation, concealment, abuse of privileged information, misrepresentation of material facts or other unfair dealing practices. To achieve these initiatives, the company has established guidelines covering areas such as: legal, ethics and corporate social responsibility. However, in spite of the Meanys vision and business initiatives, the company has faced some legal troubles. One legal trouble that the company has faced took place in September 2001. During this time the company was faced with a lawsuit and was ordered to pay investors one hundred thirty million dollars for misleading investors regarding the companys stock performance. It is evident that this affected the management planning by reducing the financial strength of the company. The website for ethics in business (2009), mentions that another issue that has affected Hallucination is their ethical practice standards. In the early sass the company was found to be in violation of federal trade barriers in Iraq and Libya by selling both countries dual-use oil drilling equipment and sending six pulse neutron generators to Libya. This action drove the company to plead guilty and ordered to pay $1. 2 million dollars with another $2. 6 million in penalties. In regard to corporate social responsibility, Hallucination is a good example of corporate greed. Hallucinations relocation of its headquarters to Dub while maintaining a corporate office in Houston is socially irresponsible. This move is clearly an insult to every American taxpayer who have paid for the companys no-bid contracts and endured their overcharging practices throughout the years. Whats even more alarming is the fact that during the Bush administration, Hallucination was accused of overcharging and contractor waste amounting to $2. 7 billion dollars. Irresponsibility such as this one affects the companys management planning strategies because it no longer controls its assets and looses its integrity. In my mind, some of the factors that influence the tactical, operational, and interagency planning of Hallucination are their lack of leadership, ethics and control. The company has been through so many ethical issues ranging from overfilling taxpayers by $169 million dollars to practicing human trafficking in Iraq. One way of correcting this deficiency is by first recruiting talented people with integrity and leadership skills that will act with the companys best interest in mind. Secondly, Hallucination should implement a process that allows for ethical checks and balances in order to avoid poor decision making thus preventing costly legal issues. Third, there has to be effective internal controls implemented. The company must not only act ethically in their business decisions but should be financially responsible. If the company takes these three simple steps and implements the four factors of management: planning, organizing, leading and controlling it will gain the confidence of its shareholders. It is evident that this company needs to re-commit themselves to their mission and the well being of their customers by practicing ethical and transparent business rules that will benefit the companys overall goal. Doing so will rolling order to tenet strategic, tactical, operational Ana contingency planning wanly will ultimately bring success to the company. In closing, despite Hallucinations policies regarding ethical and corporate social responsibility standards, the company must re-commit themselves to the four factors of management. Their commitment to the oil and gas business should be one without greed. Instead, it should be one that looks out for everyone involved by acting ethically correct.

Buteyko Breathing for Bronchial Asthma

Buteyko Breathing for Bronchial Asthma Lung disease is any pathology that occurs in the lung components and causes the lungs not to function properly and this may lead to serious problems that may cause death. They are considered the third killing factor worldwide. Lung diseases include emphysema , bronchitis, bronchial asthma, pulmonary failure, pneumonia, tuberculosis and pulmonary embolism. These diseases have the following signs and symptoms which are coughing, dyspnea, short breaths, noisy breath sound, fever, chest pain , and using accessory muscle of the neck which include scalene, upper trapezium and sternocleidmastoid muscles. The common causes of these lung diseases are smoking, infections, and genetics factors (Simon, 2000). Treatment of lung disease includes medications like corticosteroid, bronchodilators, antibiotics, and physical therapy that will give patients breathing exercises. One of the most common chronic obstructive disease, is bronchial asthma. Bronchial asthma is the fifth reason for hospitalized worldwide. Physiotherapists used to treat bronchial asthma patients who have hyperventilation symptoms using breathing exercises known as buteyko breathing technique (BBT) in additional to bronchial asthma therapy. (Bishop, 2007) Background Professor Konstantin Buteyko was a Russian physiologist (1932-2003) , who gave his name to a treatment for bronchial asthma patients. The whole idea started in 1960s when he came with the idea that shallow breathing is going to help patients who suffer from hyperventilation like bronchial asthma and stenocardia. He suggested that hyperventilation lead to decrease the amount of blood that is going to alveoli and low- level of CO2 lead to bronchoconstriction which increase hyperventilation. (Bishop, 2007) Literature Review Robert L. and other on 2007 tried to evaluate the efficiency of a non à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã¢â‚¬ pharmacological intervention Buteyko Breathing Technique (BBT) in patients with asthma with their corticosteroid medication consumpt ion. The design of the study was a randomized control trail of buteyko technique involving 182 subject divided into group of adult with asthma their age ranged from 18-50 years old. While the control group was trained by physiotherapy for relaxation breathing technique. The main results measures by level of asthma control, defined by composite score based on Canadian asthma consensus reported 6 months after completion of intervention. The consequences show that both groups had related enhancement and a high amount with asthma control six months after accomplishment of the intervention. In the Buteyko group the degree with asthma control increased from 40% to 79% percent and in the control group from 44% to 72%. The main conclusion that six month after completion of the intervention, a large majority of subject in each group shown control of their asthma with the additional benefits of lessening in inhaled corticosteroid use in buteyko group.(Robert, 2007) McHugh on 2003 made a study to evaluate the impact of buteyko breathing technique (BBT) on medication consumption in asthma patients. The method used is a blinded randomized control trail comparing BBT with medication control . It was directed over 38 people with asthma aged between 18-70 years. Members were followed for six months. Medication use and tempts of ventilator function were recorded. The results exhibited that BBT group shown a lessening in inhaled steroid use of 50% only and beta-agonist use 85% after six month from intervention. In the control group there was no significant outcomes. The main conclusion that BBT is a safe and effective for asthma controlling for it is sign and symptoms. BBT has clinical and potential pharm-economics benefits that must have advance studies.(McHugh, 2003)

Comparative analysis between The Heathen by Jack London and The Open Essay

Comparative analysis between The Heathen by Jack London and The Open Boat by Stephen Crane - Essay Example Sea voyages are generally considered to be quite dangerous due to the unpredictability of oceans and nature’s fury is being presented in both these stories. â€Å"Eighty feet high splashes that were monstrous went above the mastheads.† The Heathen. (www.readbookonline.net ) Indeed both stories have been splendid when it comes to describing the human relationship, which exists between the different members during the course of their journey at sea. It also very beautifully brings forward the message that, during adversities it is the mutual trust and help that will enable each sailor to tide against all odds. Both stories have been quite effective, in showing the vagaries that the ship crew face during a ship wreck and the miraculous escapes of a few of them, who are partly saved by luck and partly due to the level of confidence each crew is filled with. Though ship wrecks are a common occurrence during olden days both these stories bring out the way by which the sailors and crew members overcome such adversities. It shows that people with the highest level of skill and intelligence, only can survive ship wrecks and sea journey is not for the weak hearted. Thus it is only ultimately the strong and bold men who challenge adversity are the one’s who survive ship wrecks. â€Å"If men get adequate training they would not get drowned in sea due to the commonly occurring shipwrecks.† The Open Boat. (www.readbookonline.net )

Using Carbon Fibre Reinforced Polymer Assignment - 10

Using Carbon Fibre Reinforced Polymer - Assignment Example CFRP technology expands less when exposed to intense or extremely low amounts of thermal energy than traditional metallic materials. Car bodies made of CFRP technology will endure high and low-temperature fluctuations without expanding or contracting in contrast to those made of traditional metallic components such as aluminum or steel (Huber, 2010, p. 12). Third, CFRP technology is light in terms of mass because of their low densities. Unlike steel and aluminum, CFRP composites have the extremely high strength to mass ratios. In automobile body structural design, it is paramount that the external architecture is extremely low in energy usage, thereby raising energy efficiency. Vehicles with CFRP composites can reach high speeds within a shorter time while using minimal energy and still maintain a great deal of its shape after an impact unlike those with bodies of traditional metallic components (Huber, 2010, p. 12). Fourth, CFRP technology has excellent durability. Aluminum and steel in vehicle body structures weaken quicker than CFRP technology because of their inferior fatigue features. When the vehicle is under tension of repeated usage, the CFRP body maintains sturdiness and even shape. High durability leads to decreased life cycle expenses for users of CFRP technology (Deng, 2008, p. 2). Dan Carney argues ways anisotropy relates to composite materials and metallic materials, as well as ways to minimize this issue by studying Ferrari. Using CFRP technology in vehicle production is hard in contrast to manufacturing custom race vehicles, very low capacity, and costly automobiles. This difficulty leaves room for aluminum although vehicle designers and manufacturers acknowledge CFRP composites as the perfect blend of strength and mass. Carney uses Ferrari as a case study of the trouble with CFRP.

Epistemology of Jean Piaget Essay Example | Topics and Well Written Essays - 1250 words

Epistemology of Jean Piaget - Essay Example Piaget proposes that there are three types of knowledge: physical, social, and logical mathematical. According to Piaget, "Intelligence is an adaptationTo say that intelligence is a particular instance of biological adaptation is thus to suppose that it is essentially an organization and that its function is to structure the universe just as the organism structures its immediate environment". "Piaget also called his view constructivism, because he firmly believed that knowledge acquisition is a process of continuous self-construction. That is, Knowledge is not out there, external to the child and waiting to be discovered. But neither is it wholly performed within the child, ready to emerge as the child develops with the world surrounding her...Piaget believed that children actively approach their environments and acquire knowledge through their actions". Piaget declared that he is neither an innatist nor an empiricist. He believes that we always interpret according to our own structu re. Innatists believe that every individual is born with preexisting ideas present in the mind. Empiricists, on the other hand, believe that experience, especially of the senses, are the only sources of knowledge. Piaget argues that for empiricists, knowledge is a copy of objects. But actually, knowledge is always an assimilation or interpretation. In drawing a geometrical shape, the child does not draw what he sees, rather, he draws his idea of it - he draws what he knows of it. To look at it a clearer perspective, the child actually draws his interpretation of the object, and not the exact object itself. Asking a child to draw a diamond shape, showing the child a model of that shape, would give the child an idea of what you want him to do. He may see the diamond shape as a square with some points on it, so he may draw a square with a point in it or with a point beside it. In the light that Piaget believes knowledge is primarily operative, he points out that children who are in the concrete operations stage (seven to eleven years old), and in the formal operations stage (twelve years old and up) constructs their perception of the world through the cognitive development which results from the child's interaction with the environment. The interiorisation of this interaction then forms internal models of reality or "operational structures" which forms the basis of perception upon which the child acts. In the seriation demonstration, four children were asked to arrange a set of rods in order of length. Barbara is 3.5 years old, Renaud is 4 years old, Matthieu, 6.5 years old, and Catherine who is 9 years old. Among the four children, Catherine mastered the seriation structure as she can comprehend the processes of relating, corresponding, ordinal estimation, measurement, and classification. Catherine is at the age wherein she has mastered the nature of coordination. Barbara, on the other hand, being the youngest in the group, at 3.5 years old, she in the stage wherein she is motivated by biological and social impulses, also she has no sense of obligation to rules. She is the one with the poorest seriation structure among the group. Renaud is a few months older than Barbara, and similar results are expected from him regarding the seriation process, but better, as he is more

Reaction Paper on Geraldine Brookss The Year of Wonders Essay

Reaction Paper on Geraldine Brookss The Year of Wonders - Essay Example This essay discusses that the contaminated articles and clothes of the tailor were not initially destroyed because of lack scientific knowledge. Eleanor and Michael reveal marriage secrets to Anna. Bradford family faces Mo mp hellion's wrath because they ran away, as they had the means to do so like any other noble family. Rector’s secret shadows fall on the nobility of his work. Anna goes through a mental and spiritual unraveling and almost attains a rebirth. All female characters, Lib, Anna, Gowdies, Anna’s stepmother all show the enormous strength of character. Those were the days when antibiotics have not been invented, though science was receiving royal patronage. Methods of disinfection were not well-known even in London and this fear of infection drove Londoners to inhuman methods during the plague. Fear and superstition and survival made them merciless. Other than burning the infected material, there were hardly any alternatives of infection. Written in modern a nd fluid style, not dull or tedious, the book maintains uncanny optimism despite the prevailing grimness, ‘how fear drove ordinary people first into superstition and then into primeval brutality’. It also shows that human nature does not change while knowledge does. The village is in stark contrast with the treatment London gave to its sick, locking them up with the healthy in their houses, sealing the houses without water or food, and according to Samuel Pepys, ‘making us cruel as dogs to one another’. London was gripped by the fear of unknown.

Ethics Assignment Example | Topics and Well Written Essays - 750 words

Ethics - Assignment Example Inevitably, these factors embrace life-sustaining therapies. (Helm, 1984: 755) The same is applied in the cases under study: Assignment 1: The contemporary world has witnessed the attack of new and fatal diseases, which has forced the medical scientists to devise medicines in order to combat with such diseases. These include HPV, HIV, hepatitis and others. HPV (human papillomavirus) is, like HIV, a contagious disease and is common all over the world. However, its treatment is extremely expensive. Since the infection spreads due to extra marital sexual relationships and sexual intercourse, the deontological ethical code condemns it and lays stress upon the observing of moral values for the prevention of sexual diseases. Hence, it views high price of the remedy and treatment for sexually contagious diseases. It is therefore it does not look for the decrease in the price of such medicines. However, utilitarian school of thought vehemently supports such acts and behavior that provide gra tification to individuals provided it does not harm or hurt the others. Hence, utilitarians are of the opinion that the remedy for sexually transmitted diseases must also be economical and easily available. Hence, there are two schools of thoughts that lay influence upon the promotion of government interventions in social, cultural and health conditions. These are Evangelicals (or deontological) and the Utilitarians. Utilitarianism is sociological school of thought where works and ideas of renowned political scientist and lawyer Jeremy Bentham maintain lion’s share. The idea looks for the concept of the greatest happiness of the greatest number of people. Renowned English theorist J.S. Mill also serves as the arch-supporter of utilitarian school of thought and is of the opinion that every man’s act must provide maximum pleasures for the others. And if an act is not damaging the interests of others, the society should not create impediments on the way to seeking pleasur e. He stands for the qualitative separation of happiness and considers moral and intellectual pleasure superior to physical pleasures. â€Å"The greatest happiness principle has had a large share in forming the moral doctrines even of those who even more scornfully reject its authority.† (Mill, 1863:8) Hence, utilitarian approach looks for reducing the cost for the treatment of HPV, to make it affordable as the medicines for HIV treatment are economical and affordable. Since society must be healthy and fit, it should be allowed to get into pleasure seeking activities provided they are not harming the other members of society. On the contrary, deontological school of thought is of the view that the infectious diseases including HPV, HIV and others are transmitting the fatal disease to others; they are putting the life of others in grave jeopardy. Hence, if people are aware of the high price of the medicine, they would start avoiding the sexual activity without using contracept ion including condoms, loops and others. Assignment 2: Since Howard has arrived at the clinic for treatment, he must be provided with the adequate medical advice. Consequently, the nurse should certainly

MEASURES OF THE ECONOMY- U.S. International Trade In Goods And Research Paper

MEASURES OF THE ECONOMY- U.S. International Trade In Goods And Services - Research Paper Example To calculate the gross domestic product, one adds the components of the economy which include the measure of all the goods and services produced in that nation. Most of the goods and services produced in a nation are purchased locally by consumers. This makes the largest component and most stable of the economy as it is the consumer spending (C) in the United States (Brezine 168). Obtaining of consumer spending is by adding together non-durable for instance foods and durable for instance automobiles goods. The services will include mechanic, barber and medical services. The next component is the investments made by industries and businesses (I). When calculating the GPD, investment refers to purchases made by the industries in new production facilities or also the processes of buying new capital and putting it into use e.g. building of new factories, buying of a new truck and purchasing new software (Mankiw 201). In essence, this means that the factories reproduce as they buy new goods and services that will lead to production of more goods and services. The next component for calculating the GDP is calculating the net export which is the difference between all values of exports and the values of all imports. Exports are the goods and services that are produced internally in a nation but are sold to the foreigners. Imports are services and goods that have been produced by foreigners but are sold domestically (Mankiw 203). If the exports of a certain year exceed the imports then the GPD will increase, and if this is the opposite, the GPD will decrease. The final component used is the government expenditure. The government buys goods and services using the tax money. The goods and services purchases are a measure of the goods and services produced. Examples of government expenditure will include hiring of the civil servants and construction of roads and public buildings (Sugimoto 225). Government expenditure does not incorporate any transfer payments such

Ethics Assignment Example | Topics and Well Written Essays - 750 words

Ethics - Assignment Example Inevitably, these factors embrace life-sustaining therapies. (Helm, 1984: 755) The same is applied in the cases under study: Assignment 1: The contemporary world has witnessed the attack of new and fatal diseases, which has forced the medical scientists to devise medicines in order to combat with such diseases. These include HPV, HIV, hepatitis and others. HPV (human papillomavirus) is, like HIV, a contagious disease and is common all over the world. However, its treatment is extremely expensive. Since the infection spreads due to extra marital sexual relationships and sexual intercourse, the deontological ethical code condemns it and lays stress upon the observing of moral values for the prevention of sexual diseases. Hence, it views high price of the remedy and treatment for sexually contagious diseases. It is therefore it does not look for the decrease in the price of such medicines. However, utilitarian school of thought vehemently supports such acts and behavior that provide gra tification to individuals provided it does not harm or hurt the others. Hence, utilitarians are of the opinion that the remedy for sexually transmitted diseases must also be economical and easily available. Hence, there are two schools of thoughts that lay influence upon the promotion of government interventions in social, cultural and health conditions. These are Evangelicals (or deontological) and the Utilitarians. Utilitarianism is sociological school of thought where works and ideas of renowned political scientist and lawyer Jeremy Bentham maintain lion’s share. The idea looks for the concept of the greatest happiness of the greatest number of people. Renowned English theorist J.S. Mill also serves as the arch-supporter of utilitarian school of thought and is of the opinion that every man’s act must provide maximum pleasures for the others. And if an act is not damaging the interests of others, the society should not create impediments on the way to seeking pleasur e. He stands for the qualitative separation of happiness and considers moral and intellectual pleasure superior to physical pleasures. â€Å"The greatest happiness principle has had a large share in forming the moral doctrines even of those who even more scornfully reject its authority.† (Mill, 1863:8) Hence, utilitarian approach looks for reducing the cost for the treatment of HPV, to make it affordable as the medicines for HIV treatment are economical and affordable. Since society must be healthy and fit, it should be allowed to get into pleasure seeking activities provided they are not harming the other members of society. On the contrary, deontological school of thought is of the view that the infectious diseases including HPV, HIV and others are transmitting the fatal disease to others; they are putting the life of others in grave jeopardy. Hence, if people are aware of the high price of the medicine, they would start avoiding the sexual activity without using contracept ion including condoms, loops and others. Assignment 2: Since Howard has arrived at the clinic for treatment, he must be provided with the adequate medical advice. Consequently, the nurse should certainly

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay †¢ In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. †¢ Every week over 40 million customers visited Starbucks coffeehouses. †¢ After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. †¢ In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it. †¢ In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. †¢ In 2003, there was news again that Starbucks was reviving its plans to enter India. †¢ In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not crystallize on an appropriate partner for its entry. †¢ In mid 2006, Starbucks announced that they were all set to offer the ‘Starbucks experience’ to Indians in the next 18 months. II. STRATEGIC POSTURE 1. MISSION. †¢ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. †¢ Expansion to Asia market 2. OBJECTIVES †¢ â€Å"We are looking forward to offering the finest coffee in the world, handcrafted beverages, and the unique starbucks experience† †¢ Our Coffee – â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. † †¢ Our Partners – â€Å"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. † †¢ Our Customers – â€Å"When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. † †¢ Our Stores – â€Å"When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. † †¢ Our Neighborhood – â€Å"Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. † †¢ Our Shareholders – â€Å"We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. † 3. STRATEGIES †¢ International expand through joint ventures, licenses or by company own operation †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market 4. POLICIES †¢ India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment †¢ Indian government permitted Foreign Direct Investment (FDI) up to 51% in retail trade of single-brand products with prior government approval. III. STRATEGIC MANAGERS a. BOARD OF DIRECTORS |Howard Schultz |William (Bill) Bradley | |Starbucks |Allen Company LLC | |founder, chairman, president and chief executive officer |managing director | |Robert M. Gates |Mellody Hobson | |former Secretary of Defense |Ariel Investments, LLC | | |president | |Kevin Johnson |Olden Lee | |Juniper Networks, Inc. |PepsiCo, Inc. | |chief executive officer |retired executive | |Joshua Cooper Ramo |James Shennan, Jr. | |Kissinger Associates |Trinity Ventures | |vice chairman |general partner emeritus | |Clara Shih |Javier Teruel | |Hearsay Labs, Inc. |Colgate Palmolive Company | |chief executive officer |retired vice chairman | |Myron Ullman, III |Craig Weatherup | |J. C. Penney Company, Inc. |Pepsi-Cola Company | |retired chairman and chief executive officer |retired chief executive officer | b. TOP MANAGEMENT Starbucks is realigning its top management to help drive its international growth, continued to strengthen Starbucks top management team, hiring people with extensive experience in managing and expanding retail chains. IV. 6F – 7S 6 FORCES 1. Customer bargaining power: The customer bargaining power of starbuck is actually low. It is because Starbucks able to satisfy the needs of the customers by providing various type of coffee and beverages. In other hand, Starbucks also fitting in with the beverages and food from each countries they are expand to, so that they dont have any problem in fulfilling the demand of the customers. 2. Supplier bargaining power: Starbucks get their coffee from South America and Indonesia mostly as their main supplier. Based on that the supplier bargaining power is also low since Starbucks demanding their own standard fof the high quality coffee and also another term that they set in order to sustain their products quality. 3. Other Stakeholder: The other stakeholder for Starbucks is basically come fro mthe government and the other social community. The government is only giving the regulation about the coffee shop, while the other hand social community mostly protest against starbucks about their products with high sugar and fat that can caused obesity and diabetes. But, the other stakeholder bargainig power is still low over Starbucks. 4. Substitute: The substitute for coffee as starbucks mostly offer as their own core products is low. It is because coffee is still favorable in some countries even though some parts in Asia prefer tea as their beverages, but Starbucks also could comply with it and keep growing and get profit from their coffee products. 5. New Entrants : For the new entrants for the same business area for starbucks is low. It is because some of the new entrants mostly can not compete with starbucks and mostly with small market share and retails. 6. Competitors between firms : As the competitors between firms for Starbucks is medium. The competitors is based on the India market. India has several coffee shop that provides the same services and products. Even though like that, Starbucks still get the upper hand on the situation, and for the American competitors, Starbucks has acquired some of their competitors, so that it wont affecting Starbucks. 7S analysis 1. Systems: Starbucks has their own system in servicing the customers. The system is the store is established closed to each otehr in a cluster of crowded places. Each of the stores will have the baristas (coffee maker) which are professional. The baristas will serve the customers. Beside that, Starbucks also prefer a non smoking area retail and not allowing the staff to use a high fragrance in order not to distrub the coffee aroma. 2. Style: The style of Starbucks is providing the coffee based on the italian style. They intent to make the coffee shop of Starbucks as the second home for the executive and also the other customers of their target market. They make the theme of the coffee shop as comfortable as in home with wooden decoration, opera and jazz musical which offer relaxing atmosphere. 3. Staff: As for the staff of Starbucks, it consists of 10,000 people that are spreading over 11,000 stores in 26 countries and it keeps growing from time to time as Starbucks are expanding their business to Asia. 4. Strategies: For the strategies of Starbucks. At first they open the retail of their shops in a cluster of a crowded and strategic places. This is for making a high barrier over the new entrants or competitors. Another thing that Starbucks also use the strategies of their theme that are different from the other coffee shop which is more like second home rather than juz for drink n go coffee shop. 5. Skill: Skills of Starbucks staf is on their baristas which is the professional coffee maker with talented and skillful ability in brewing the coffee. The baristas could make not only the plain coffee but also combining the art of design in the coffee they made as the decoration in order to make more prestige and value on their product. 6. Structure: Starbucks is lead by CEO and each or region also have their CEO that will responsible to the Starbucks in America. Beside that they also have the staff and baristas 7. Shared Value: The shared value of Starbucks is not to server and handle the coffee properly but also how to impart to customer, our passions for our products. Beside that the shared value of Starbucks is treating the customers very welll with the atmosphere of the shop so that they will feel like in second home situation. V. EXTERNAL ENVIRONMENT EFAS |External strategic factors |weight |rating |weight score | |OPPORTUNITY | |Expand the markets |0. 09 |4 |0. 36 | |To position Starbucks as a leader in a new industry, and in a sense, |0. 09 |4 |0. 36 | |educate a market about the quality of coffee, the experience and the | | | | |idea of Starbucks | | | | |India was ranked as the fourth largest economy in the world terms |0. 07 |5 |0. 35 | |purchasing power parity and tenth most industrialized country in the | | | | |world. | | | | | The middle class were increased in India |0. 1 |4 |0. 4 | |Drank coffee as a fashion statement |0. 07 |3 |0. 21 | | Growing interest in western consumer brand and luxury products |0. 06 |3 |0. 18 | |THREAT | | | |High competition |0. 1 |4 |0. 4 | |By 2002, Starbucks incurred huge losses in its Japanese operations |0. 06 |3 |0. 18 | |Another significant challenge that Starbucks could face was the |0. 05 |3 |0. 15 | |increasing rate of obesity in India | | | | |High rate of rent and cost labor |0. 06 |3 |0. 18 | | Asian people is tea drinkers |0. 07 |4 |0. 28 | |Included inadequate infrastructure, beraucracy, regulatory and foreign |0. 09 |4 |0. 36 | |investment control | | | | |Different culture, religion and regions |0. 09 |4 |0. 36 | |Total score |1 | |3. 77 |. Based on EFAS- IFAS analysis we thought that Starbuck should be on a growth strategy. Starbucks need to expansion to the Indian market and catch the opportunity by serving costumer needs because starbucks will be able to satisfy the desire for their coffee experience and build lot of stores to create brand awareness. Improve the network through creating joint venture with a lot of company in many specialties, like Maxim’s caterer, Beijing Mei Da Coffe Co. Ltd and Tata, and increasing quality and services. Using vertical growth in order to keep and improve its competitive position, control over scarce resource and guarantee quality. A. NATURAL ENVIRONMENT Starbucks has soil, water, pest, waste and energy management B. SOCIETAL ENVIRONMENT Politic India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment Economic Many different prices High rent and cost of labor in Japan By 2005, China contributed to little less than 10 % of the global sales of Starbucks and by 2008, Starbuck expected to derive 20 % of its revenue from Chinese locations Social culture High quality of service and customer satisfaction. In Italy, the decor of the store and the menu were covered based on feedback from customers Its employees were required to refrain from using strong perfumes that could adversely the aroma of its coffee Starbucks has forest and biodiversity conservation to workers welfare, living conditions, health, safety, etc In 2005, Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort Technology In 2004, XM Satelite Radio and Starbucks announced the debut the Starbucks â€Å"Hear Music† channel on XM Radio Environmental Starbucks has soil, water, pest, waste and energy management Legal. Starbucks licensed Marriot and Aramark to open Starbucks outlets Starbucks maintained a non smoking policy at all its outlets worldwide VI. INTERNAL ENVIRONMENT IFAS |Internal strategic factors |weight |rating |weight score | |STRENGTH | |The world’s No. 1 specialty coffee retailer |0. 1 |5 |0. 5 | |Has high quality of coffee |0. 2 |5 |1 | |Starbucks became the majority owner of its operations in Southern China |0. 08 |3 |0. 24 | |Has unique concept and atmosphere to create a new coffee experience |0. 1 |4 |0. 4 | |Has strict quality control worldwide so the taste remains the same |0. 11 |5 |0. 55 | |WEAKNESS | |Too many market |0. 08 |3 |0. 24 | |Starbucks was opening stores too close each |0. 1 |3 |0. 3 | |The no smoking policy made many competitors took advantage and included an |0. 15 |4 |0. 6 | |elaborate food menu with coffee and had separate smoking areas | | | | |Didn’t have own roasting in Japan |0. 08 |3 |0. 24 | |Total score |1 | |4. 07 | A. CORPORATE STRUCTURE Divisional structure B. CORPORATE CULTURE †¢ Commitment to quality †¢ Teach baristas not only to handle coffee properly, but also how to impart to customers our passion for our products. †¢ Opposed the concept of franchising †¢ Word of mouth promotion C. CORPORATE RESOURCES 1. Marketing: †¢ Expand the business to grow their market share in regional and global section †¢ Positioning in premium market. †¢ Extent product line portfolio. †¢ Promotional activities to create brand awareness and introducing Coffe with high quality 2. Finance: †¢ Creating strategic alliances by joint venture. †¢ Reduce the price but not below the competition level †¢ Making acquisition with some big companies 3. Operation †¢ Managing supply lines †¢ Creating more efficience resources 4. Research and Development. †¢ Developmnet of RD to create more innovative and unique products (food and beverags) 5. Human Resources †¢ Maintaining the baristas to serve the coffee without losing the quality of service. VII. ANALYSIS OF STRATEGIC FACTORS A. SITUATIONAL ANALYSIS |STRENGTH | |The world’s No. 1 specialty coffee retailer | |Has high quality of coffee | |Starbucks became the majority owner of its operations in Southern China | |Has unique concept and atmosphere to create a new coffee experience | |Has strict quality control worldwide so the taste remains the same | |WEAKNESS | |Too many market | |Starbucks was opening stores too close each other. | |The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate | |smoking areas | |Didn’t have own roasting in Japan | |OPPORTUNITY | |Expand the markets | |To position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the | |experience and the idea of Starbucks | |India was ranked as the fourth largest economy in the world terms purchasing power parity and tenth most industrialized | |country in the world. | |The middle class is increase in India | |Drank coffee as a fashion statement | |Growing interest in western consumer brand and luxury products | |THREAT | |High competition | |By 2002, Starbucks incurred huge losses in its Japanese operations | |Another significant challenge that Starbucks could face was the increasing rate of obesity in India | |High rate of rent and cost labor | |Asian people is tea drinkers | |Included inadequate infrastructure, beraucracy, regulatory and foreign investment control | |Different culture, religion and regions | SFAS. | | | | |duration | |Strategic Factors |weight |rating |weight score |short |intermediate |long | |S5 Has strict quality control |0. 12 |4 |0. 48 | | |X | |worldwide so the taste remains the | | | | | | | |same | | | | | | | |W2 Starbuck was opening store too |0. 1 |3 |0. 3 |X |X | | |close each other | | | | | | | |W3 The no smoking policy made |0. 13 |3 |0. 39 |X |X | | |many competitors took advantage and| | | | | | | |included an elaborate food menu | | | | | | | |with coffee and had separate | | | | | | | |smoking areas | | | | | | | |O2 To position Starbucks as a |0. 13 |4 |0. 52 | | |X | |leader in a new industry, and in a | | | | | | | |sense, educate a market about the | | | | | | | |quality of coffee, the experience | | | | | | | |and the idea of Starbucks | | | | | | | |O4 The middle class were increased|0. 1 |3 |0. 3 | |X |X | |in India | | | | | | | |T4 Asian people is tea drinkers |0. 14 |4 |0. 56 |X |X | | |T5 Included inadequate |0. 14 |4 |0. 56 |X |X | | |infrastructure, beraucracy, | | | | | | | |regulatory and foreign investment | | | | | | | |control | | | | | | | |total score |1 | |3. 81 | | | | Based on the SFAS table that have been created there are some strategic strong point from Starbucks such as they have a famous brand image with high quality of coffee with strict quality control. As for the weakness, they are opening store too close each other so it will make a strict competition between starbucks itself and make â€Å"self cannibalization†. Another weekness starbuck has The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate smoking areas. Whereas that market are potential to gain profit. Based on BMJ (British Medical Journal) 154 million men and 41 million women in India are smokers. Based from the Strengths and Weaknesses that Starbucks have, there also Opportunities that Starbucks position as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience and the idea of Starbucks. Second opportunities Starbuck has is the middle class are increasing in India and was estimated at around 250 million and was growing in double digits in urban and second tier cities. For the Threats that Starbuck might encounter if they want to expand in India Market are Asian people especially Indian are tea drinker and Included inadequate infrastructure, bureaucracy, regulatory and foreign investment control TOWS ANALYSIS | Internal factor |Strenghts |Weakness | | |The world’s No. 1 specialty coffee |Too many market | | |retailer |Starbucks was opening stores too close | | |Has high quality of coffee |each | | |Has unique concept and atmosphere to |The no smoking policy made many | | |create a new coffee experience |competitors took advantage and included an| | |Has strict quality control worldwide |elaborate food menu with coffee and had | | |so the taste remains the same |separate smoking areas | | | |Didn’t have own roasting in Japan | | | | | | | | | |Eksternal factor | | |. Opportunity |S-O strategy |W-O strategy | |Expand the markets |Creating Joint Venture with other |Develop niche product | |To position Starbucks as a leader in a new |company in many specialities |Maintaining the quality of product and | |industry, and in a sense, educate a market |Building critical relationship to |excellent services | |about the quality of coffee, the experience |gaining additional market knowledge |Separated room for smokers and elaborated | |and the idea of Starbucks |with government |food menu | |India was ranked as the fourth largest |. Consistency on service and product | | |economy in the world terms purchasing power |Postioning in Premium market | | |parity and tenth most industrialized country| | | |in the world. | | | |The middle class were increased in India | | | |Drank coffee as a fashion statement | | | |Growing interest in western consumer brand | | | |and luxury products | | | |Threat |S-T Strategy |W-T strategy | |High competition |Extend their product line portfolio |Promotional activities to create brand | |. By 2002, Starbucks incurred huge losses in | |awareness and introducing Coffe with high | |its Japanese operations | |quality | |Another significant challenge that Starbucks| |Reduce the price but not below the | |could face was the increasing rate of | |competition level | |obesity in India | |Match the coffee shop with the culture, | |High rate of rent and cost labor | |like they offer special Indian tea | |Asian people is tea drinkers | | | |Included inadequate infrastructure, | | | |bureaucracy, regulatory and foreign | | | |investment control | | | |Different culture, religion and regions | | |. †¢ Creating Joint Venture with other company in many specialities †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market †¢ Develop niche product †¢ Maintaining the quality of product and excellent services †¢ Separated room for smokers and elaborated food menu †¢ Extend their product line portfolio †¢ Promotional activities to create brand awareness and introducing Coffe with high quality †¢ Reduce the price but not below the competition level. |